I have helped many companies develop strategies & tactics for the launch/relaunch of existing & new products and services.

My expertise is based on:

  • A unique educational background – I’m a Biologist with an MBA!
  • Experience as a business entrepreneur, having started her first company in 1993:   WWMR, Inc. a pharmaceutical marketing research company based in the Bay Area, sold in 2009.
  • Establishing De Novo Strategic Consulting, where I design Market Research and create Digital Communication Plans for non-profits and start-up businesses.
  • Teaching a wide range of Business Classes to BA & MBA students in the Business Program at  the Albuquerque Campus of the University of Phoenix.  Click here to see the list of courses I teach!